[About]

[About me]

Hey! I’m Ethan Caldwell, a Design Manager and User Experience (UX) Designer at Meta. In my role, I lead a team of talented designers, guiding innovative projects that shape digital experiences for millions of users.
My passion lies in crafting intuitive, user-centered designs that bridge the gap between technology and its users. With a strong focus on design strategy, user research, and collaboration, I strive to create seamless, accessible experiences that not only meet business goals but also make everyday interactions more enjoyable and efficient.

Simplicity is the ultimate sophistication.

-Leonardo da Vinci

[What Can I Do]

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Problem-Solving Expertise

Transforming challenges into simple, impactful solutions.

Problem-Solving Expertise

Transforming challenges into simple, impactful solutions.

Problem-Solving Expertise

Transforming challenges into simple, impactful solutions.

Leadership in Design

Guiding teams and projects with clarity and vision.

Leadership in Design

Guiding teams and projects with clarity and vision.

Leadership in Design

Guiding teams and projects with clarity and vision.

[Experience]

Meta (Facebook)

Design Manager

May 2023- Current

California, United States

Redesigned flagship product, reducing drop-off rates by 25%.

Built a design system, cutting development time by 30%.

Improved user satisfaction by 40% through research-driven updates.

Meta (Facebook)

Design Manager

May 2023- Current

California, United States

Redesigned flagship product, reducing drop-off rates by 25%.

Built a design system, cutting development time by 30%.

Improved user satisfaction by 40% through research-driven updates.

Meta (Facebook)

Design Manager

May 2023- Current

California, United States

Redesigned flagship product, reducing drop-off rates by 25%.

Built a design system, cutting development time by 30%.

Improved user satisfaction by 40% through research-driven updates.

TechWave Inc.

Senior Product Designer

May 2023- May 2023

California, United States

TechWave Inc.

Senior Product Designer

May 2023- May 2023

California, United States

TechWave Inc.

Senior Product Designer

May 2023- May 2023

California, United States

Wave Inc.

Product Designer

May 2022- May 2023

California, United States

Wave Inc.

Product Designer

May 2022- May 2023

California, United States

Wave Inc.

Product Designer

May 2022- May 2023

California, United States

B2Time Inc.

UI Designer

May 2021- May 2023

California, United States

B2Time Inc.

UI Designer

May 2021- May 2023

California, United States

B2Time Inc.

UI Designer

May 2021- May 2023

California, United States

[Exhibition • Talk]

Speaker

The Future of No-Code Design

Design Innovation Conference 2024

Speaker

The Future of No-Code Design

Design Innovation Conference 2024

Speaker

The Future of No-Code Design

Design Innovation Conference 2024

Workshop Host

Human-Centered Design for Scalable Solutions

UX World Summit 2023

Workshop Host

Human-Centered Design for Scalable Solutions

UX World Summit 2023

Workshop Host

Human-Centered Design for Scalable Solutions

UX World Summit 2023

Speaker

Building Fluid Experiences with No-Code Tools.

Framer Connect 2022

Speaker

Building Fluid Experiences with No-Code Tools.

Framer Connect 2022

Speaker

Building Fluid Experiences with No-Code Tools.

Framer Connect 2022

Speaker

UI and UX for cohesive digital experiences.

Designers’ Meetup 2021

Speaker

UI and UX for cohesive digital experiences.

Designers’ Meetup 2021

Speaker

UI and UX for cohesive digital experiences.

Designers’ Meetup 2021

[Fun Facts]

Favorite Book

Atomic Design

Brad Frost

Favorite Book

Atomic Design

Brad Frost

Favorite Book

Atomic Design

Brad Frost

Favorite Book

Don't Make Me Think

Steve Krug

Favorite Book

Don't Make Me Think

Steve Krug

Favorite Book

Don't Make Me Think

Steve Krug

Favorite Book

Non-Designer's Design Book

Robin Williams

Favorite Book

Non-Designer's Design Book

Robin Williams

Favorite Book

Non-Designer's Design Book

Robin Williams

Favorite Podcast

UI Breakfast

Jane Portman

Favorite Podcast

UI Breakfast

Jane Portman

Favorite Podcast

UI Breakfast

Jane Portman

Active Hobby

Traveling/Photography

Traveling Around the world.

Active Hobby

Traveling/Photography

Traveling Around the world.

Active Hobby

Traveling/Photography

Traveling Around the world.

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