Creative

👋

👋

👋

Designer

Crafting Digital Experiences.

[Hi! I am Ethan Caldwell! Currently working at @Meta]

[Cases]

Travel

25% More Bookings Through Simplified Navigation

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile.

Travel

Bookings

UX Design

Travel

25% More Bookings Through Simplified Navigation

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile.

Travel

Bookings

UX Design

Travel

25% More Bookings Through Simplified Navigation

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile.

Travel

Bookings

UX Design

E-Commerce

Accelerating 25% Growth in Checkout Completion

Checkout

Conversion

UX Design

E-Commerce

Accelerating 25% Growth in Checkout Completion

Checkout

Conversion

UX Design

E-Commerce

Accelerating 25% Growth in Checkout Completion

Checkout

Conversion

UX Design

Healthcare

Healthcare Appointments: 30% Faster Booking Times

Booking

Design

Growth

Healthcare

Healthcare Appointments: 30% Faster Booking Times

Booking

Design

Growth

Healthcare

Healthcare Appointments: 30% Faster Booking Times

Booking

Design

Growth

View All Cases

View All Cases

View All Cases

[About Me]

Ethan Caldwell

Design Manager @Meta

Hi, I'm Ethan Caldwell, a UX designer with a passion for crafting seamless, intuitive digital experiences.

I believe in combining creativity with functionality, ensuring that every design not only looks great but works flawlessly. My goal is to create user-centered designs that make a lasting impact.

Ethan Caldwell

More About Me

More About Me

More About Me

[Awards]

CSS Design Award

[3times]

CSS Design Award

[3times]

CSS Design Award

[3times]

Awwwards

[3times]

Awwwards

[3times]

Awwwards

[3times]

Webby

[2times]

Webby

[2times]

Webby

[2times]

The FWA Award

[1times]

The FWA Award

[1times]

The FWA Award

[1times]

[Thoughts]

12 Jan 2024

The Power of User Testing: Real Insights for Real Results

User testing ensures that designs work as intended. Let’s explore six aspects of this critical UX process.

12 Jan 2024

The Power of User Testing: Real Insights for Real Results

User testing ensures that designs work as intended. Let’s explore six aspects of this critical UX process.

12 Jan 2024

The Power of User Testing: Real Insights for Real Results

User testing ensures that designs work as intended. Let’s explore six aspects of this critical UX process.

07 August 2024

A UX Designer’s Guide to Creating Seamless Mobile Experiences

With mobile devices dominating user interactions, seamless mobile experiences are essential.

07 August 2024

A UX Designer’s Guide to Creating Seamless Mobile Experiences

With mobile devices dominating user interactions, seamless mobile experiences are essential.

07 August 2024

A UX Designer’s Guide to Creating Seamless Mobile Experiences

With mobile devices dominating user interactions, seamless mobile experiences are essential.

30 June 2024

The Role of Empathy in UX Design

Empathy bridges the gap between design intentions and user needs. Here’s how it enhances UX design.

30 June 2024

The Role of Empathy in UX Design

Empathy bridges the gap between design intentions and user needs. Here’s how it enhances UX design.

30 June 2024

The Role of Empathy in UX Design

Empathy bridges the gap between design intentions and user needs. Here’s how it enhances UX design.

Read More

Read More

Read More

Select this text to see the highlight effect